Kappa Delta Pi is proud to announce The Association Partner (TAP) as KDP’s exclusive advertising partner, launching a dynamic new chapter in how mission-aligned organizations connect with educators nationwide.
Through this collaboration, organizations can now reach the educators shaping America’s classrooms through website banners, newsletters, dedicated e-blasts, and digital retargeting. It is a powerful opportunity because teachers are influencers not only in the classroom, but wherever they go. They shape what gets used, shared, recommended, and trusted in classrooms, schools, homes, and communities every day.
KDP connects brands with 20,000 members and a broader educator audience of 150,000. KDP’s 20,000 members alone represent an estimated $1.25 billion in buying power and more than $14 million in annual classroom supply spending. This audience includes department heads, curriculum specialists, and a strong Gen Z presence, giving brands access to educators across career stages and life stages. Educators are influential voices, active buyers, trusted recommenders, and powerful drivers of adoption.
For KDP members, this is a meaningful win because it helps ensure advertising opportunities are aligned with the needs and interests of educators in and out of the classroom. For advertisers, it creates a trusted way to connect with a highly engaged audience whose influence extends across both professional and personal life. For KDP, it strengthens a strategic non-dues revenue stream while supporting the organization’s mission and long-term impact.
“This partnership reflects the real influence educators have every day, both in and out of the classroom,” said Tonja Eagan, CEO of KDP. “Teachers shape what is used, trusted, and shared in schools, homes, and communities, and this collaboration gives mission-aligned businesses a meaningful way to connect with them while supporting KDP’s work to inspire and equip teachers to thrive.”
With TAP managing sales, creative production, campaign delivery, and reporting, KDP is well positioned to grow a thoughtful, high-quality advertising program that benefits members, partners, TAP, and KDP.
Brands interested in advertising with KDP can explore opportunities here.
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